Following the LAUNCH: Digital Marketing class put on by Editor at Large, designers gathered once again this month to learn the ins and outs of putting together an airtight cont ...
Finnish design house Marimekko, founded in 1951, has announced plans for a brand expansion in the US market—one of the company's key markets since the 1960s. Marimekko employs a large team of distinct designers to create interior decoration, clothing, bags and accessories.
The company plans to open a Manhattan showroom in August 2010, and distribute products in high-end department and specialty stores. Current retailers include concept stores in New York, Cambridge and Miami.
In mid-October, a 1,775 square foot Marimekko shop-in-shop will be opened in home furnishings retailer Crate and Barrel's store in Soho, New York. Marimekko and Crate and Barrel are exploring further opportunities for collaboration, including additional US shop-in-shops and ecommerce.