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100% Norway finds new home within London Design Festival
Jul 12, 2012

100% Norway 2012 will mark its ninth year as part of the London Design Festival, from September 20-23, by relocating to a new design district, Tent in East London. The curated exhibition at Dray Walk Gallery showcases works of both established and up-and-coming Norwegian designers, as well as a number of the country's leading manufacturers. The exhibition is curated by Henrietta Thompson, Wallpaper's* Editor at Large, and Benedicte Sunde from the Norwegian Design Council. Commenting on this year's exhibition, Thompson says, "Once again, 100% Norway will showcase excellence and innovation with an engaging and refreshing line-up of Norwegian designers. This exhibition acts as a pivotal point in many designers' careers, opening doors to the British design market, whilst simultaneously building awareness internationally."
In their new location at the Dray Walk Gallery, 100% Norway presents an exhibition space designed by Amy Hunting and Oscar Narud which draws on a diverse range of traditional Norwegian building techniques, whilst a strong emphasis on graphics provides a contemporary twist. The products are displayed throughout the gallery on a variety of white plinths, creating interesting visual groups and inviting the visitor to experience and view the products closely. A number of emerging Norwegian designers will be making their London debut at this year's exhibition. Transplant, founded by Birgitta Ralston and Alexandre Bau, launches The Shroom lighting series - a clever, sustainable design, equipped with a unique detection system which reacts to movement and ambient light. It is inspired by dark Nordic winter nights where urban lighting is needed in small villages. Strek is a creative collective of four Norwegian designers presenting their collection of lamps (Strek Light), modular based trestles (Wandering Lines) and also Copper 58 - a series of storage pieces which cleverly play with light reflections. Oscar Narud unveils Ship Shape Shelves, below, which features an innovative assembly method and the Hunter sideboard which draws inspiration from traditional Norwegian architecture.

Kristine Five Melvær
launches a series of table lamps - Light Jars, Ray and Sunday which embody Scandinavian simplicity and clever design. Lars Beller Fjetland also makes his first appearance at this year's show. The designer, who presents Re-turned, a collection of small, recycled and reclaimed wooden birds and Nuki, a robust coffee table that sits at the crossroads between Japanese and Nordic aesthetics, has nurtured a lifelong fascination for the marriage of function with the finest of nature's materials in furniture, interiors and lighting. Morten Skjærpe Knarrum and Jonas Norheim debut at this year's exhibition with a new table and chairs designed in collaboration with inmates at a Norwegian prison. The pieces, pictured below, are made in solid oak without the use of screws and nails, utilizing old carpentry techniques. In addition they will unveil the Devider designed especially for blind people.

Bergen-based design studio Knudsen Berg Hindenes launches a modular sofa which features a variation of combinations, but very few parts; Vibeke Skar, winner of the 100% Norway Design Award in 2011 returns with a beautiful glass collection of vases and bowls, pictured below, inspired by a fantasy world of queens and castles, drawn from childhood memories.

Returning for the third year running, Hallgeir Homstvedt, who has designed for renowned brands including Established & Sons, launches The Grow Project, inspired by the presentation of Japanese cuisine, where food is often presented in small bowls on small trays. Award winning designer Caroline Olsson also returns to 100% Norway this year with two new products including a series of candleholders, pictured below, which are hand-turned in different types of wood. Olsson will also launch the Turn Light which is inspired by old workbenches that are seen in Norwegian workshops.

British-based Norwegian designer Magnus Pettersen will present the Beacon lamps, pictured below, which are inspired by lighthouses and storage furniture which resembles industrial lockers.

Andreas Engesvik presents the woollen Bunadspledd blanket that encompasses recognisable aspects from Norwegian folk costumes and employs traditional manufacturing techniques. Sylvia Holthen and Birgitte Due Madsen launch the L/Lamp using unglazed porcelain which encapsulates the energy saving light bulb transforming the otherwise cold light into a much warmer light source. Manufacturers returning to the 100% Norway exhibition this September include Tonning, Wik Walsøe and Northern Lighting. Tonning will present their stunning design classics by Alf Sture from the 1940s along with a new chair and dining table by Andreas Engesvik. The successful porcelain duo, Wik Walsøe will show their latest hand painted collection of candleholders and bowls in beautifully soft and simple shapes, mixing textures of glazed and unglazed surfaces in a white, champagne and silver colour pallet. Rudi Wulff will launch a series of pieces including the Dip light for Northern Lighting and the Fold magnetic bowl which is simple and functional yet tactile and playful. "100% Norway allows us to recognize the best design talent in Norway" says curator, Benedicte Sunde. "We are thrilled to present beautiful and forward thinking designs in a new, fully curated exhibition space at Tent, which will be sure to surprise and amaze visitors this September."
The exhibition is organized and funded by the Royal Norwegian Embassy in London, the Ministry of Foreign Affairs, and the Norwegian Design Council.

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