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After key acquisitions, Duralee establishes new label
Feb 10, 2015

Over the past few years, Duralee has steadily expanded its product offerings, adding new fabric brands like Bailey & Griffin, introducing Duralee furniture, and most recently offering up drapery hardware. This season, the company is introducing HC Monogram (based on Duralee’s original high-end label, Highland Court), a new brand umbrella created to house its high-end offerings, including its latest acquisitions: James Hare and Lulu DK.
Fabrics by James Hare and fabrics and wallcovering by Lulu DK
“We’ve truly collected the best of the best in the luxury fabric market,” said Duralee President Martin Rosenberger. “It is important to us to give the designer a shopping experience that offers them the ability to choose from any design style in the high-end fabric market.”
While some of the product lines are developed in the Duralee Design Studio, others are sourced internationally, giving HC Monogram, according to Rosenberger, “a uniqueness and versatility that is provided by no other fabric brand in the market today.”

EditorTV: Duralee reintroduces the Bailey & Griffin fabric brand
In addition to James Hare and Lulu DK, the new HC Monogram label includes Highland Court, Bailey & Griffin and Clarke & Clarke. Each of the five lines fill different niches in the textile market.

EditorTV: Duralee reintroduces the Bailey & Griffin fabric brand
“The goal is to make all the hunting and gathering designers do happen in a Duralee showroom,” said Robin Gordon, VP of advertising and marketing.
Below is a breakdown of the five lines represented by the HC Monogram.

Highland Court fabrics
Since 2001, Highland Court has grown from a boutique collection of fabrics and trimmings to a larger resource for tailored, refined designs.

Bailey & Griffin fabrics
Bailey & Griffin, now over 90 years old, was recently revived by Duralee and features archival designs that capture a traditional, charming aesthetic, yet have been updated to remain relevant in today’s interior design market.

Clarke & Clarke fabrics
The fabrics and wallcoverings of U.K.-based Clarke & Clarke introduce a strong emphasis on contemporary style dominated by a fresh European sensibility, offering rich texture and unexpected color.

James Hare fabrics
With 150 years of experience silk farming, the U.K. specialists at James Hare have brought fine silks to the Duralee product selection.

LuluDK fabrics
Finally, LuluDK brings designer Lulu DeKwiatkowski’s celebrated line of upscale, bohemian designs, which merge the artistry and craftsmanship of the old world with DeKwiatkowski's many travels and a sense of youth.
LuluDK and James Hare products come to the Duralee showrooms throughout the U.S. over the next couple months. 
LuluDK will work with Duralee to create one new collection each year. In addition, interior designer Laura Kirar is working on her second collection of textiles for Highland Court, which is set to hit showrooms next January.

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