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ASID to explore the future of the design profession
Apr 29, 2014

The American Society of Interior Designers (ASID) will debut a new program created to inspire leadership in the design community, May 2–3, in Atlanta. The Design to Lead summit is a two-day interactive event bringing together designers, architects and educators who will focus on the future of the design profession.
Guided by Victor Ermoli, dean of the School of Design at Savannah College of Art and Design (SCAD), Design to Lead will welcome up to 200 emerging to mid-career professionals from all design disciplines to learn from and engage with an impressive roster of thought leaders. Attendees will learn to advance their careers with presentations, hands-on sessions and interaction with peers.
     
From left: Margaret Alrutz, James P. Cramer and Tama Duffy Day
Speakers at the summit will include Margaret Alrutz, director of Healthcare Strategy, Nurture by Steelcase; Marjorie R. Barlow, Ph.D.,counselor, consultant and coach; Amy Lukken, vice president of Cultural Development and Learning, Interface; James P. Cramer, publisher and founding editor, Design Intelligence; Stephanie Douglass, director of Workplace Strategy, Teknion; Nila R. Leiserowitz, FASID, IIDA, regional managing principal, Gensler; Tama Duffy Day, FASID, FIIDA, NCIDQ, LEED AP BD+C, director and firm-wide area leader for Health & Wellness Practice, Gensler.
Topics to be discussed include moving beyond familiar business territory, design challenges, communication skills, negotiation skills, and understanding people, clients and employees.

Marty Neumeier
The summit will culminate with a presentation by Marty Neumeier, a designer, strategic innovator and author of Metaskills: Five Talents for the Robotic Age, a manifesto for navigating the 21st century that provides a creative framework for designers and a compass for visionary leaders.
A closing reception will follow at the SCADpad, a sustainable urban micro-housing community built within a parking structure in Atlanta that proposes an answer to the world’s urban housing challenges.
The summit takes place at the W Atlanta Midtown and is $425 per person. ASID members will receive a $50 discount. Designers must register to attend.

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