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industry insider
Benjamin Moore’s color of the year is on fire
Oct 11, 2017
Katy B. Olson

Caliente AF-290 was announced last night as the Benjamin Moore Color of the Year 2018. The brand, calling the hue “a vibrant, charismatic shade of red,” made the announcement at a party at the Solomon R. Guggenheim Museum in New York. It also shared the Color Trends 2018 palette, a 23-color lineup.

John Bessler
Benjamin Moore's Caliente AF-290; courtesy John Bessler

“Strong, radiant and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate and makes people feel special, like ‘red carpet treatment,’” says Ellen O’Neill, Benjamin Moore’s director of Strategic Design Intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can’t help but follow its bold strokes.”

Caliente AF-290
Caliente AF-290

Caliente AF-290 is described by the brand: “Hot, passionate, and sexy, this is one of our most beloved reds. With a hint of orange, Caliente has lots of personality and is the perfect hue for you if you are drawn to the warmer tones of red.”

The full Color Trends 2018 palette includes:

· Caliente AF-290
· Deep Poinsettia 2091-30
· Cherry Wine 2080-30
· Cranberry Cocktail 2083-20
· Texas Rose 2092-40
· Pleasant Pink 2094-60
· Saddle Soap 2110-30
· Incense Stick 2115-20
· Smoked Oyster 2109-40
· Excalibur Gray 2118-50
· Wolf Gray 2127-40
· Stone 2112-40
· Black Beauty 2128-10
· Silver Marlin 2139-40
· Carolina Gull 2138-40
· Dreamy Cloud 2117-70
· Moonshine 2140-60
· Sharkskin 2139-30
· Elk Horn AF-105
· Peau de Soie AF-60
· Golden Retriever 2165-30
· White Opulence OC-69
· Coastal Path AF-380

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