By Nicholas Tamarin The free application enables users to preview all of the auction houses sales and lots and real-time sales results. Although Christie's can trace its roots to the 18th century, the seasoned auction house is offering up a serious dose of 21st technology with the launch of its very own iPhone application. The company launched its version of the ubiquitous app on July 15, allowing users of both Apple's iPhone and iPod Touch to access Christie's online feature on-the-go. The feature enables users to preview all of the auction houses sales and lots, real-time sales results, zoom-in on lots of interest, email a lot to a friend, find a salesroom, submit images for appraisal, and download wallpaper images. Developed in partnership with Kargo, the free application is available to the one million plus unique visitors Christie's website sees each month via www.christies.com/on-the-go/iphone, as well as through the iTunes App Store. "The Christie's app ensures our existing and potential buyers are always in touch and informed of our latest offerings, no matter where they may be," says Christie's director of digital media, Michael O'Neal. "New advancements in mobile devices now allow for a very rich visual experience perfectly suited to viewing Christie's broad array of…fine art, jewels, decorative objects, furniture, and fine and rare wines."
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