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Coastal Living launches online boutique with Wayfair
Sep 11, 2012

Editors at Coastal Living magazine have curated an online boutique in partnership with, the online retailer of home furnishings. The boutique offerings are based on looks in the current issue.
Coastal Living launches online boutique with Wayfair
"The Coastal Living boutique simplifies the path from inspiration to realization by offering shoppers tons of options in great home decor and coastal style," said Antonia van der Meer, editor-in-chief, Coastal Living. "We are able to better serve our readers by bringing the design aesthetics we love to one trusted retail destination for the seamless extension of our brand into their homes and lives."
The boutique's inventory is inspired by the magazine's main feature areas: House Tour, Get The Look, Life+Style and Things We Love. It also offers the largest collection of Coastal Living brand licensed products in one place, including furnishings from Stanley, Jaipur and Lloyd/Flanders.
"The launch of Coastal Living at Wayfair is a major milestone on our path to building the best content-driven shopping experience for the home," said Niraj Shah, CEO of Wayfair.
The boutique will offer fresh content every week thematically tied to the most current issue of Coastal Living magazine, encompassing various aspects of coastal style, travel and food.  With 5 million products from 5,000 brands spanning every style and price point, Wayfair is uniquely positioned to offer the range of home furnishings and decor items necessary to authentically extend any design aesthetic to ecommerce. Coastal decor enthusiasts will be able to capture and create the looks they love by purchasing items curated by the editors of their favorite shelter magazine.
"Our partnership with Wayfair enables us to broadly leverage the Coastal Living brand equity to drive product sales in the ecommerce space," added Charlie Kammerer, Group Publisher, Coastal Living and This Old House. "We are excited to work with the team at Wayfair to raise the bar on what constitutes a well-executed connection between media content and ecommerce."

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