Incollect 10-18
Designer Lee Broom's London locale will morph into flower shop
Aug 18, 2015

Product and interior designer Lee Broom's flagship store in London will be transformed into an immersive display of flowers for just one week to celebrate the designer's first collection of vases. The Podium collection of vases, created of heavyweight marble and transparent glass, will only be available on-site at the store.

Designer Lee Broom's London locale will morph into flower shop
Lee Broom's London location will transform for one week only.

“With every London Design Festival we like to transform our space into something new, and 2015 will be no exception. With brand-new products, a profusion of flowers and edible floral treats, it is sure to be a complete sensory experience,” says Broom. The flower shop will also celebrate the launch of a new 25-piece collection, with furniture, lighting and accessories to be showcased on marble slabs and in glass cases. Downstairs, the Flower Shop Kitchen will host food writer Pip McCormac, who will be on hand to produce edible flower-inspired bites from his book, The Herb & Garden Cookbook.

Designer Lee Broom's London locale will morph into flower shop
Lee Broom

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