Incollect 10-18
show & tell
DFA meeting to focus on new marketing initiative
Nov 11, 2016

At its bi-annual general membership meeting on November 15, the Decorative Furnishings Association will unveil the latest on its new consumer outreach campaign, #DoItFor, and will feature a number of notable speakers, including Fuigo founder Maury Riad and Elizabeth Brown of Viyet. The event will be hosted by Fuigo Studio, a co-working space for interior designers on Park Avenue in New York.

DFA meeting to focus on new marketing initiative
Inside Fuigo, co-working space and site of the latest DFA meeting

A key focus of the panel and programming is “Mindfulness by Design,” which the organization says “raises the strategic value of design through better methods, practices, processes, leadership and quality, building on the emotional approach of DFA’s #DoItFor campaign.”

The full schedule for the meeting, courtesy of DFA: 

4–4:10 p.m.
Chad Stark, DFA president

Opening remarks

4:10–4:30 p.m. 
Maury Riad, founder & CEO of Fuigo

Riad will speak to the concept of Fuigo, why it was created and his future plans for the business.

4:30 –4:50 p.m.
Elizabeth Brown, CEO of Viyet

4:50–5 p.m.
Steve Nobel, DFA executive director

Membership update

5–5:45 p.m.
Chad Stark

#DoItFor updates and activation zones

6–6:30 p.m.
Irene Au, “Design and the Self”

Design, as the tangible manifestation of intention, has the power to shape how we think and feel. Conversely, how we create and what we design are the culmination of who we are as individuals coming together to make something for others. In this talk, Au, a design partner at Khosla Ventures, will explore how our inner state manifests in design, and why the best thing we can do to become better designers may be to work on ourselves.

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