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DFA’s biannual meeting heads to West Coast
Apr 24, 2017

Taking place in Los Angeles for the first time, the Decorative Furnishings Association’s biannual membership meeting will run May 9, coinciding with La Cienega Design Quarter’s Legends festivities. With a special focus on the organization’s new #DoItFor initiative, which aims to market the interior design field to consumers, and which has raised nearly $100,000 via a Kickstarter campaign, the meeting will be led by president Chad Stark and hosted at the Fashion Institute of Design & Merchandising in downtown Los Angeles. 


DFA president Chad Stark 

QUINTUS CEO and DFA director Jobst Blachy and a current FIDM student be on hand to moderate a panel on the topic of creating a dynamic team and company culture, with keynote speaker Rob Whitfield, CEO and executive coach; Philip Bershad, president of Phillip Jeffries; and Jennifer Thibault, vice president of content and client services for Yoi CorP. 

See below for the full DFA meeting schedule, which will unfold on May 9, from 1 p.m. to 4 p.m., at the Fashion Institute of Design & Merchandising (919 S. Grand Ave., Los Angeles). 

MEETING AGENDA
1 p.m.
Welcome & Introductions

1:15 p.m.
DFA Update & Board Elections

1:30 p.m.
#DoItFor Update & Presentation

2:15 p.m.
Keynote Address: Rob Whitfield, CEO, Master Facilitator, Executive Coach

3 p.m.
Panel Discussion: “Company Culture: How to Create the Kool-Aid” 
Panelists: Rob Whitfield, CEO of Ferrazzi Greenlight; Jennifer Thibaut, VP of Yoi Corp.; Philip Bershad, CEO of Phillip Jeffries; Ray Garcia, Director of FIDM Career Development

4 p.m.
FIDM Presentation and Tour

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