Incollect 10-18
Dwell and Lutron name design challenge winner
Jun 9, 2011

By Jennan Al-Hamdouni
A winner has finally been picked for the Dwell magazine and Lutron textile design challenge. The winning design, Ladybug, was created by Beth Loudenberg, a graphic designer from Santa Monica, California.
Dwell and Lutron name design challenge winner
Loudenberg's design was creatively inspired by the organic creations of her favorite British textile designer Lucienne Day. She started with paper cutouts and then scanned her work into a computer to create her final design.
"With its playful shapes, texture and minimalist color palette, Ladybug was my homage to Lucienne Day!" she said.
Beth's design earned over 700 votes and will be used for a custom fabric design for a Kirbé vertical drapery, a shading solution that moves the treatment vertically while maintaining fabric pleats.
The winning designer’s pattern will also become part of Lutron's internationally-marketed collection of fabrics.

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