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Dwell helps readers purchase architecturally significant homes
Nov 12, 2014

Dwell Media and a Los Angeles-based real estate firm specializing in modern home sales have collaborated on a real estate venture identifying and offering-for-purchase modern architecture-focused homes.
Dwell Homes, as the endeavor is called, will provide homebuyers with modern design obsessions, a platform offering easy-to-find listings. The new site offers home sellers and licensed real estate professionals the opportunity to market modern properties that meet the Dwell-Designated Home criteria to the largest audience of modern home enthusiasts in the world.

Dwellhomes.com
At the core of Dwell Homes is the creation of the Dwell-Designated Home certification, which assures buyers that the listings on dwellhomes.com are homes that meet Dwell’s standards for distinctive, modern design. “The [Dwell Home Designation team]  team curates the content for the magazine identified the very precise design and functional requirements for this distinction,” Dwell President and CEO Michela O’Connor Abrams said. “A Dwell home is one that stands out in its architectural significance, authentic use of materials, and specific interior features. Among the strict criteria are attributes of the finishes, surfaces and the overall flow of the layout."

Listings on Dwellhomes.com
Should the home qualify as Dwell-Designated, a Dwell Homes account executive will send the prospective partner agent or homeowner a Dwell Homes starter kit with the necessary documentation to begin the partnership process and list their properties for sale on Dwell Homes. Dwell Media’s substantial marketing exposure of listed properties begins immediately after agents or homeowners have submitted the required property information and materials.

Home for sale on Dwellhomes.com
“With 90 percent of real estate searches beginning online, the need for a specialized site was apparent,” said Tiffany Gatto, managing partner of LIVE INTERNATIONAL | Real Estate!, Dwell’s partner in the venture. “We created Dwell Homes to bring the most intriguing selection of modern homes for sale to the most discerning buyers directly on their desktop, laptop, or mobile device. The currently available online real estate products do not cater to those seeking modern home design or architecturally significant properties. Dwell Homes will revolutionize the online real estate marketplace by bringing a curated product to a highly distinguished audience.”

Home for sale on Dwellhomes.com
“Dwell Homes will be the global meeting place for home buyers, sellers and real estate professionals who share a love for modern design and are seeking the most far-reaching and effective means for discovering and purchasing distinctive homes,” Gatto said.

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