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Dwell Studio investor helps fund expansion, new flagship store
Jul 18, 2011

With the help of its new investor, Brand Sense Partners (BSP), DwellStudio will further expand its wholesale, retail, licensing and e-commerce businesses.
“The DwellStudio business is as strong as it has ever been and, with the capital and expertise being brought to bear by BSP, we believe we are in an incredible position to continue all of our positive momentum,” said DwellStudio CEO Joshua Young. “This is a great next step for our brand and we are very excited about the many new initiatives we already have in progress.”
“We are thrilled to have found a partner in BSP that truly understands my creative vision and is as passionate as we are for the brand. After 10 years of organic growth it is very exciting to super-charge the business. The future for DwellStudio is limitless,” said DwellStudio Founder Christiane Lemieux.

DwellStudio represents the second major home furnishings investment for BSP, which also owns a controlling interest in the Shabby Chic brand.
“We have been actively seeking investment opportunities where we can leverage our capabilities and drive incremental value for brands in the home furnishings arena,” said Ramez Toubassy, President and CEO of BSP. “As both admirers and long-time customers of the DwellStudio brand, we are very excited to be partnering with Christiane, Joshua and the rest of the DwellStudio team as we work together to take the DwellStudio business to the next level.”
BSP’s strategic investment will allow DwellStudio to focus on continuing the brand’s growth within the wholesale and direct-to-consumer channels. In addition there are plans to open a flagship store that will allow the company to merchandise the entire collection together for the first time. BSP will be taking a hands-on operating role in helping drive licensing, international and business development initiatives.

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