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Eight new website redesigns and e-commerce launches to note
Nov 7, 2013

Throughout the fall season, several brands have redesigned their websites with new features and easier navigation, while others have rolled out commerce sections. Here’s a look at what’s been happening in the online world of design from Treillage, Adorno magazine, Thom Filicia Inc., Dorya, Studio Four NYC, Artek, Dwell and PID Floors.

Bunny Williams and John Rosselli have announced the launch of their re-designed Treillage web store. The site now offers a full range of antiques, garden accessories, decorative objects, tabletop and gifts that may all be purchased online. The design-duo will also showcase a special gift section for hostess gifts and holiday or birthday gifts. The site also boasts new photography and constantly changing vignettes that can be found at the NYC-based shop.
Home décor magazine Adorno has gone completely digital this season, merging on-the-go technology with an e-commerce experience. Subscribers have access to trade-only furnishings, artisan products and original art through the site’s commerce integration.

With a move into the New York Design Center and a brand-new showroom opening, Thom Filicia Inc. has given it’s website a face-lift. A new logo, bright white space and large photos of Filcia’s work greet website goers who can scroll through to read the latest firm news and navigate easily through his portfolio.
Furniture company Dorya has developed an interactive e-Store that delivers real-time quote pricing configurations for custom furnishings. The proprietary technology has been in development for more than two years, and allows designers to enhance many of Dorya's designs with multiple fabrics, hardware, finishes, scale options and other features. The buyer's custom specs are then calculated to provide a detailed quote in real time.

Studio Four NYC has launched The Market, featuring the new designer rug collections by Carrier & Company, Amanda Nisbet, Tilton Fenwick and Katie Ridder. Other items for sale include bedding, pillows and accessories. In the coming months, additional items including cashmere blankets, Studio Four Textile Pillows and additional rugs will be available.
Finnish furniture company Artek has launched the U.S. website artekstore.com, offering dealers and sales representatives detailed product information tailored to the American market. The site currently shows the abc collection as well as the quick-ship assortment. It will continue to grow to eventually house the entire Artek collection, ultimately serving as a resource library and inspiration gallery.

Dwell Media has just announced the launch of the Dwell Store, which features products by hundreds of designers across all price points, including Flos, Rich Brilliant Willing, the Bouroullec Brothers and Egg Collective. The site will also showcase designs developed exclusively for Dwell.
PID Floors has remodeled its website with special features including a live Twitter feed at the bottom of the page, instructional videos, and high-resolution photos of their products giving visitors the option to zoom. The new look also allows visitors to visually navigate throughout the site and connect with the company more easily.

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