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Fashion-forward tree lights up V&A entrance this season
Dec 23, 2014

“Ceremony,” the 2014 Christmas tree at the Victoria and Albert Museum’s (V&A) grand entrance, stands more than 13 feet tall. It's got the the silhouette of a traditional evergreen, but with an important haute couture twist.

Designed by British fashion designer Gareth Pugh, the tree is made up of nine gold pyramids stacked around a central beam of light to represent an abstract nativity.
Each year, the V&A Museum in London invites creative minds—from interior designers and architects to artists and fashion designers—to create a unique tree to welcome visitors into the museum during the holidays.
 
“The V&A is a true British icon and a guardian of our cultural heritage; it was an honor to be invited to take part in its festive celebrations,” said Pugh. “I hope our installation might provide a moment of reflection and contribute to the magic of the season.”
Past V&A Christmas installation designers included Helen and David Colin, Studio Roso, Alexander McQueen and Jasper Conran.

According to Pugh, the mirrored pyramids, which are stacked together, suggest a gathering, highlighting the notion of community at the heart of the festive season. Materials used include wood, fabric, acrylic and, of course, LED lights.
Work of the London-based designer has been shown at Paris Fashion Week for the past six years. Known for a singular and compelling take on modern luxury, Pugh’s clothes have been described as “wearable sculptures”—experimental forms, volumes and fabrics are all his signature.
Pugh has worked with some of today's most popular artists, including Beyoncé, Lady Gaga and Rihanna. In 2007 he showcased his work in the V&A’s “Fashion in Motion” series, and currently his designs are on display in the V&A’s “Wedding Dresses 1775 – 2014” exhibition.

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