Incollect 10-18
FENDI collaborates on tech + craft installation at Design Miami/
Nov 5, 2010

Design Miami/ next month will feature amibitious programming including a Design Performance by FENDI and Design Talks moderated by W Magazine Editor-in-Chief Stefano Tonchi.
Each year, Design Miami/ invites select emerging and established designers to create a live demonstration illustrating how their work is made. The series, Design Performances, offers a view into the designers’ workshops to understand the ingenuity that goes into the creation of beautiful objects. This year, FENDI and New York-based architects Aranda\Lasch will collaborate on a multimedia installation called Modern Primitives. A study in contrasts, Modern Primitives will explore how different creative methods become compatible when technology and craft, and computation and intuition, intersect.
Over the course of three days, Design Talks series will include a selection of iconic figures who have left an indelible mark on the worlds of design, fashion, art and architecture, exploring some of the cutting-edge themes at the intersection of style and culture.
The Design Talks series with Tonchi will be presented in a multi-use “Culture Lounge,” designed by Assouline Publishing. The lounge will be a meeting space for attendees to use throughout the course of the fair and will feature a bookstore, café and lounge area furnished by Cappellini.
“Each year, the Design Talks bring together many of the world’s most influential players in the worlds of art, architecture, and design. The conversations are always lively and thought provoking and offer a unique intimate view into the minds of those of shaping the cultural landscape today,” said Wava Carpenter.

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