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First smartphone application to enhance experience of trade shows
Jan 27, 2010

This February will mark the launch of the first smartphone application to enhance the experience of visitors attending a trade show. World Market Center Las Vegas has created the interactive application for the home furnishings industry, providing mobile access of exhibitors and events during Las Vegas Market. The application allows attendees to: • Search for thousands of products and exhibitors by product category or company name • View maps of every floor of all World Market Center buildings with the ability to zoom • Download information on numerous seminars, showroom events and parties sorted by day of the week or event types and include their favorites by creating personalized agendas • Keep up with industry and event happenings by leveraging the social “buzz” features including integration with Twitter. The application will also offer sponsorship opportunities for banner ads that can link attendees to a manufacturer’s new products and other company information. “With the growing importance of mobile technology and social media, especially for trade show attendees who want to stay connected at market, this first-of-its-kind application is a very exciting development and speaks to the New World, New Way of attending market,” said Robert Maricich, president and CEO of World Market Center Las Vegas. The application also helps to reduce paper waste during Market. “Convention experts say the trend toward greener behavior at meetings and trade shows is taking hold,” said Maricich. “We pride ourselves in being a cutting-edge market with a commitment to sustainability. We are committed to continued development of other facets of this new technological tool for the benefit of the industry.” The Winter Las Vegas Market runs from Feb. 1 through Feb. 5, 2010 at World Market Center Las Vegas. To register for Las Vegas Market and to receive a market badge by mail and to book discounted hotel room offers, please visit www.LasVegasMarket.com. To download the World Market Center Las Vegas Market App, iPhone and iTouch users may go to the Apple App Store within iTunes and search for “World Market Center Las Vegas.”

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