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Flexform celebrates three years and future growth
Mar 10, 2015

Flexform and ELLE DECOR magazine co-hosted a party celebrating the Italian luxury furniture company’s third anniversary of the opening of its New York City showroom. Here, live music, cocktails, and hors d’oeuvres all contributed to the cheery and cozy atmosphere, which was all meant to reflect the easy luxury associated with the furniture company.
  
Amir Kazerani, Jose Levy, Barbara Friedmann and Michael Boodro, left. The Flexform showroom, right.
“Flexform is the best of Italian design and the quality is so incredibly high,” said Michael Boodroo, editor in chief of ELLE DECOR. The magazine, he said, “loves Italian design from the mid-century on. It’s a great brand—modern but timeless.”
After receiving a great response from the design community in New York City, Flexform is set to expand “outside of the tri-state area to all over the U.S.” in the coming year, according to managing director Amir Kazerani.

Scott Turna, Darrel George and Marc Curyer

When asked what makes Flexform furniture such a standout company in luxury furniture, president Jose Levy said:
“Sitting in a nice piece of furniture gives comfort. When a piece of furniture really moves, it’s like the cherry on a cake. The design of Flexform is unique—the quality of the raw materials is one of a kind. We use the best designers. So that makes something special. It’s dynamic furniture; it can be put anywhere.”

Jose Levy and Michael Boodro

Faonny Levy, Stephanie Graham and Arlene Angard

Stephanie Graham, Rio Hamilton, Peter Kubilis and Arlene Angard


Photos by Andrea Fischman for Editor at Large

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