Facebook began promoting the benefits of social ecommerce earlier this year, and Gilt Groupe was quick on the uptake.
The company's new online store will offer products and partnerships unique to Facebook, and allow users to shop select sales before they are available on Gilt.com. The store will showcase a sale for each category, rotating weekly, beginning August 22nd at 12:00 p.m. EST. The Gilt HOME category will launch with a Vera Wang Home sale.
"We're excited to offer our Facebook audience an online shopping experience that allows transactions to happen directly on Facebook," says Jason John, Senior Director, Marketing. "By boasting fully integrated F-Commerce [Facebook Commerce] functionality with an innovative-shared Gilt Groupe shopping cart, new social shopping experiences like Facebook comments and product recommendations based on 'likes,' and a customized look and feel to maximize the F-Commerce shopping experience, and continue to provide our members with an innovative shopping experience."
In addition, Gilt is pioneering an integration of a full suite of customer service options with an integrated Facebook customer support tab.
All sales will allow users to purchase directly on Facebook using their Gilt.com username and password at checkout.
News categoriesAll News >
Pierluigi Colombo dwelling takes center stage at National Building Museum exhibit
Gil Walsh dishes on Floridian design
Luxe editors-turned-retailers share the story of their adorable new shop
Thompson Traders family hosts designers for Dia de los MuertosSpecial Events | 5:07Thompson Traders family hosts...
Check out the inaugural Holiday House LondonShowhouses | 5:25Check out the inaugural Holiday...
Julie SilberBusiness consultation
Ann Feldstein and Jennifer Powell TumpowskyPr marketing
Robin Baron and Resource Furniture celebration
Robert Allen and NYSID student competition
The Melding of Artistry, Material and Truth
- Tag Sale
- In Print