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HGTV continues to roll out home product collections
Jan 28, 2011

HGTV has introduced three new product lines to its ever-growing HOME brand this Spring.
Licensing partner Sherwin-Williams will launch the line of interior paint and painting supplies, which includes eight color collections, durable and low-odor paint, as well as smart tools.
Shaw Industries will launch a collection of carpet, hardwood, laminate and area rugs. The selection also will include green choices such as Shaw’s Anso® nylon and Epic® hardwood.
The fashion bedding collection is being designed in partnership with Victoria Classics and will be available at retail nationwide.
Current product lines include Home Design Software by Avanquest as well as an eco-friendly HGTV Green Home by Serta® Mattress Collection. Upcoming product offerings will include home organization, window coverings, and linens.
“Our partners are respected leaders in their categories and have a wealth of experience delivering high quality consumer products for the home,” said Ron Feinbaum, senior vice president and general manager, consumer products, Scripps Networks.
“We believe that the availability of HGTV HOME-branded products will deepen the loyal relationship that HGTV already enjoys with consumers and will serve as an inspiration for them as they seek new ideas for their homes.”

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