HGTV has announced the launch of an HGTV HOME line of custom upholstery and accent furniture with Bassett Furniture available at the IHFC in High Point beginning in April 2012 and at the World Market Center in Las Vegas in July 2012.
The furniture collections will be made available to the Top 100 and major independent furniture retailers across North America and select international markets.
"This strategic alliance brings together Bassett's knowledge of the furniture industry through more than a hundred years of building hand-crafted furniture with the popularity and credibility of the HGTV brand," said Robert H. Spilman Jr., president and CEO of Bassett Furniture Industries. "These products will inspire homeowners and offer consumers exclusive designs and quality without compromise."
The HGTV HOME consumer product line, launched earlier this year, includes offerings in paint, flooring, lighting and soft goods. HGTV HOME products are designed to be both functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.
"HGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online," said Ron Feinbaum, general manager of consumer products for HGTV. "Consumers trust HGTV to help them make informed decisions for their homes. Marrying the HGTV know-how with great furniture products from Bassett will help consumers find the right style, design and quality in their furniture buying process."
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