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industry insider
Home renovation site Sweeten gets funding
Feb 3, 2017

Sweeten, the five-year-old start-up that connects home renovators to local contractors, just announced its investment from the 350-year-old building materials company Saint-Gobain


The Sweeten homepage

Saint-Gobain has been involved in projects including the glass pyramid at the Louvre museum in Paris as well the Statue of Liberty and the World Trade Center in New York. The new partnership with Sweeten came about via NOVA External Ventures, a Saint-Gobain group that identifies alliances with start-ups worldwide with the goal of leveraging the company’s technical and commercial assets. 

“The Sweeten team has identified a systemic issue in a notoriously opaque space—home renovation—where many people feel overwhelmed,” says Minas Apelian, VP R&D and global director of NOVA. “This partnership enables Saint-Gobain to continue to build confidence in this space via our high-quality products, and Sweeten shepherds homeowners through the building process from beginning to end.”

“Sweeten fosters trust at every point in the process, from setting contractor standards through rigorous screening to personal check-ins on renovation progress,” explains Sweeten co-founder and COO Preeti Sriratana. “Saint-Gobain’s high-quality products elevate construction projects for our network of contractors, ultimately allowing homeowners to fulfill their design vision and improve their daily lives.”

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