In an effort to deepen its connection with consumers—beyond products and services, IKEA has launched an initiative aiming to support its customers in life-improvement projects at home and beyond.
The initiative, titled The Life Improvement Project, is designed to help people build a better life and community by offering seminars in stores across the country, along with a sabbatical contest where IKEA will offer one lucky customer the chance to spend a year (and $100,000) improving the lives of others.
They ask customers to share their dreams, pitch the non-profit they've always wanted to start, or describe their ongoing passion to volunteer—2,000 characters or less. Judges are looking for creativity, originality and ambition.
Four illustrated life-improvement manuals available on the project website are Closet Organization, Reward Exercise, Save The Honey Bees, and Drink More Water.
News categoriesAll News >
The most popular kitchen design is clean, white and L-shaped
Why you should be traveling to Venice (California) this spring
Home exhibit debuts in London location dissed by President Trump
A-listers come out for Kohler’s L.A. Experience CenterShowroom Openings | 4:31A-listers come out for Kohler’s...
Lladró unveils new home fragrance collectionCollection Launches | 4:49Lladró unveils new home...
Maison&Objet ParisTrade Show
Breakfast in Paris and a Conversation with Frank de BiasiStore/Showroom Event
Sarasota Antiques + Art + Design ShowAntiques Show
- The Scene
- Tag Sale
- In Print