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imm cologne 2010 rolls out new exhibition format
Jan 6, 2010

There will be plenty of scope for innovation in interior design at the imm cologne 2010 in Frankfurt, Germany, which each January heralds at the start of the new furniture season. New product ideas will be presented in a particularly fresh and unconventional way, and for the first time, boundaries between product categories will be eliminated. The new format, known as "Pure Village", aims to make transitions increasingly fluid based on the idea that the way we live is changing. The transitions between the kitchen and living room or bathroom and bedroom are becoming more fluid, and factors such as lighting, textiles and accessories are becoming increasingly important in today’s new interior worlds. The innovative use of space in Pure Village is characterized by open structures and interesting juxtapositions, allowing interior worlds to merge with one another and open up new perspectives. The exhibition architecture is an expression of the same principles: rather than running parallel to one another, the pathways lead to a central point which, like a market square, tempts visitors to linger and enjoy a communicative exchange. Gerhard Böse, CEO of Koelnmesse, has very clear expectations: “What we are launching under the name ‘Pure Village’ is a totally new trade fair format. The atmosphere created ... is intended to hold particular appeal for the design-oriented brands.” Other new features of this year's show include "Innovation Catwalk," which groups the most important innovations from the fair in a clearly structured presentation, and "D³," which brings together young, creative designers who provide impetus for the future of interior design. The presentation of D³ designs will be accompanied by various supporting events and installations. The annual interior innovation award for the first time will be presented at an awards show to recognize outstanding innovative accomplishments in design, technology, new materials and product concepts. The prizes will be presented during the Cologne Design Night in the Alter Wartesaal, the former waiting room of the main station, starting at 7 p.m. on Monday, 18th January 2010.

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