Incollect eal itt 645x80
Knoll debuts "Find Inspiration" microsite for Modern collection
Apr 5, 2011

Knoll has announced a unique print advertising initiative for its a new collection called Modern. The campaign encourages Architectural Digest readers to explore a new mobile and tablet-friendly "Find Inspiration" microsite.

The Modern collection pairs modernist classics by Eero Saarinen and Ludwig Mies van der Rohe with bold new collections by Joseph Paul D'Urso, Jehs+Laub and Shelton Mindel.

"This new campaign supports our loyal network of retailers who guide their residential customers to Knoll Design," says Dana Berk, marketing manager, KnollStudio.

Developed with Chicago-based creative agency 50,000 Feet, the campaign integrates print, online and mobile ads and will debut in the May issue of Architectural Digest. The print ads feature emblematic photography by IIan Rubin, who has worked with Knoll since 2005.

Up arrow 1999293fef354a20ff3205791165807c167562529cd704169b2554737f66abbb
Hh 314x275 editoratlarge displayads mh r1
Renovationmatchmaker eal 314x275 newphoto2 border