Bedding suppliers and retailers are gearing up for the mattress industry’s event of the year, with the theme, ‘playing to win.' On Tuesday, Feb. 2 World Market Center Las Vegas will host its first “Kick Off to Bedding” – a day of activities. “Kick Off to Bedding 2010” will underscore the winning line-up of new products and collections at February Market, including networking events and programs. “With so many new product introductions planned for February among our mattress producers, we wanted to shine a giant spotlight on our bedding market and create new opportunities to grow business for our customers in 2010,” said Babs Blair, vice president of leasing for World Market Center Las Vegas. “We have a terrific line up of networking and content-focused events that will energize retailers and ensure February Market is the ‘Super-bowl’ of the bedding industry.” Bedding technology has changed dramatically in recent years and because most homes have at least three beds, retailers find bedding scores sales when it’s part of their merchandise mix. “Bedding has been a very important category for us, and we have nurtured it right from the start,” Blair said. “The bedding industry is constantly evolving with trends and new products and deserves a place as a recognized category within our Market. Our ‘Kick Off to Bedding 2010’ events allow us to highlight our bedding-rich market in an exciting way.” The industry’s largest producers show at World Market Center Las Vegas, including Sealy, Simmons, Serta, Spring Air, Tempur-Pedic, Comfort Solutions, International Bedding, Therapedic, Englander, Restonic, Corsicana, Fashion Bed Group, King Koil among many others. The Winter 2010 Las Vegas Market is scheduled for February 1-5, 2010 at World Market Center Las Vegas. Attendees can register and reserve discounted rooms online now at www.LasVegasMarket.com.
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