Meredith's Traditional Home magazine has enlisted Lonny magazine co-founders Michelle Adams and Patrick Cline to create a new online-only shelter magazine titled Trad Home as a spin-off to Traditional Home.
New issues will be launched in May and September 2011, and will feature a blend of original content from both publications.
According to the magazine's Editor-in-Chief Ann Maine and Publisher Beth Brenner, the partnership is a way to expand the brand and reach a younger generation of readers.
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