Brooklyn-based 3D printing company MakerBot has announced a partnership with Martha Stewart Living Omnimedia (MSLO), a collaboration that will have the two brands jointly developing 3D-printable designs. The collaboration includes Martha Stewart for MakerBot® Filament (the thread used in 3D printers to create products), which is MakerBot’s first-ever co-branded collection of the material. In addition, the duo has created Martha Stewart for MakerBot Digital Store collections, with models to be purchased, downloaded and 3D-printed at home on a MakerBot Replicator® 3D Printer.
“We are big fans of Martha Stewart and her thematic designs,” said Jenny Lawton, acting CEO of MakerBot. “We think her creations and colors are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to its innovative outlook. By working with the MSLO team, we’re able to broaden our reach and bring Martha Stewart’s design aesthetic to an entirely new audience.“
MakerBot describes the partnership as “a true collaboration.” Martha Stewart and her team of designers are working side-by-side with the MakerBot design teams to produce MakerBot Digital Store collections that allow customers to easily 3D print premium Martha Stewart content in custom Martha Stewart colors.
Martha Stewart/MakerBot product
MakerBot created the MakerBot Digital Store to sell original, fun and collectible digital content specifically designed for MakerBot Replicator 3D Printers. The MakerBot Digital Store offers a wide selection of 3D printable models that are verified by MakerBot as easy to print.
“We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing,” Stewart said. “3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category.”
Martha Stewart/MakerBot napkin rings
The initial Martha Stewart for MakerBot PLA Filament colors—Lemon Drop, Robin’s Egg and Jadeite—are available now at MakerBot Retail Stores in New York, Boston and Greenwich, Connecticut, and online. These new Martha Stewart colors join more than 20 other MakerBot PLA Filament colors.
Martha Stewart/MakerBot place card holder and coaster
The first Martha Stewart for MakerBot Digital Store collection, called “the Trellis Collection,” comes with a coaster, napkin ring, place card holder and LED votive holder. It’s available online starting at $0.99 for individual pieces. The full collection is available for $2.99.
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