Lenox has partnered with two industry experts, interior designer Michael Tavano and entertaining connoisseur Andrea Correale, for the launch of “Lenox, Where Entertaining is @,” a new multi-platform advertising campaign featuring how-to videos and online layouts.
Together, Tavano and Correale bring the campaign to life while also creating videos for use with key retail partners that will also be featured on a new entertaining-themed section of the Lenox website—Lenox.com/EntertainingUSA.
The website will offer recipes, expert tips and product suggestions geared toward deepening customers’ relationship with the Lenox brand while inspiring them to entertain at home with confidence and style.
The content is designed to live in the online and social media spheres and become an ongoing resource for Lenox customers to access the latest product introductions, trends and innovative ideas for home entertaining.
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