Nate Berkus has launched his first line of fabrics in 24 styles and 102 SKUs with retailer Calico. The collection starts at $14.99 a yard and will be carried in 75 stores across the country.
"Fabric is often the first thing we reach for in our firm when beginning a project," said Berkus. "It adds depth and texture in a way that no other medium can. It's critical to the way we build a space."
The line features fabrics for all purposes—constructions with metallic embellishment and rough-hewn linen burlap marry with ethnic inspired jacquards and menswear herringbone for upholstery.
"I want people to see how diverse fabric can be," explained Nate. "I've covered walls, created headboards, transformed lampshades...all with fabric. People should feel empowered by the fact that whether it's one yard or ten, they get to decide the impact it will make in their room. That's what makes fabric so great."
According to Calico Vice President of Merchandising Julie Morris, the launch comes at a time when consumers are showing a renewed interest in better quality home design projects. "Younger shoppers are showing more interest in custom product," she said. "Their tastes tend to represent a convergence of classic and modern styling, and Nate is a master at striking that perfect balance."
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