For the first time in the company’s history, One Kings Lane has rolled out its first private brand, a bedding and bath line, developed by an in-house design team.
“Celandine and Delfinia are the first exclusive collections from One Kings Lane,” said Susan Feldman, co-founder and chief merchandising officer of One Kings Lane. “We're thrilled to have introduced the two brands to our nearly 9 million members—it has been a labor of love by our merchandise and creative teams, from initial ideation and product design to manufacturing, packaging and branding.”
Delfinia, which has a more hospitality feel, includes percale sheet sets, sateen sheet sets, duvet cover sets, coverlets, blankets, cable-knit throws and pillows, and cashmere border throws.
Celandine was created in collaboration with boutique mills and printers and includes sheet sets, coverlets, quilts, throws and blankets.
Both collections include towel sets, matching shower curtains, bath mats and spa robes.
“Over time we've come to learn a lot about what our shoppers like and what they're looking for,” said Feldman. “In creating these two distinctly beautiful lines, our approach is to continue to create great products that help fill the gaps in our larger product assortment.”
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