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Roche Bobois, Alessi join Egyptians' new retail store concept (Middle East Interiors)
Aug 24, 2009

A new furnishings and design retail centre, said to be the first of its kind in the region, has been launched outside of Cairo, Egypt. Called Designopolis, the centre’s first two phases have been fully leased out by local and international brands, according to the project’s developer, Bonyan for Development and Trade, Citadel Capital’s platform company for specialty real estate projects. The Designopolis furnishings, design and home accessories mall is located in Sixth of October City, which lies 32 km outside Cairo. The venue features local and international furniture and design brands as well as complementary services and attractions. The first and second phases of the 116,824-sq-m open air space are fully leased by international tenants including TechnoGym, Artissimo, Archimedia, Madar and Reflection, along with local brands such as Gemma (Al-Jawhara), Amr Helmy, 3 Brothers, Shatex and Taki. Flagship stores already welcoming customers include Bo Concept, Maison Coloniale, Roche Bobois, Alessi and Art of Form. Designopolis was designed by Skidmore, Owings and Merrill and will be Egypt’s first Leadership in Energy and Environmental Design (Leed)-certified construction project. The indoor-outdoor site integrates the natural environment with 55,000 sq m of shopping space and capacity to host 220 brand outlets. Designopolis will include attractions such as art galleries, an auction house, exhibition hall, interior design school, amphitheater and public design library. The mall’s complementary service offerings provide personal shopping and concierge services, a resources bureau, an interior design consultancy, movers and packers, mortgage companies and insurance services.

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