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Santa Monica's House of Rock showhouse celebrates icons
Sep 28, 2012

The former home of actress/singer Kathryn Grayson has been transformed into the debut House of Rock showhouse in Santa Monica. Greyson, who is known for her performances in Anchors Aweigh, Showboat and Kiss Me Kate, bought the house in 1945 and lived there until her death in 2010.
The landmark Santa Monica estate was built in 1926 by Pasadena architect Elmer Grey—who also designed the Beverly Hills Hotel and Huntington Library—in a period English Cottage/Tudor Revival style. It sits on almost 2 acres and overlooks the Riviera Country Club.
Created by builder/designer Elaine Culotti and Jennifer Vernon, an entertainment and business strategist, House of Rock is intended as a cutting-edge showcase for live music and charity events. It features rooms envisioned by a roster of top interior designers and boasts a multimillion-dollar recording studio created by multi-Grammy®-winning mixer/producer Jack Joseph Puig and Tyler Barth of Blue Microphones. House of Rock has been wired to stream live music and photos, making every event and performance instantly accessible across all media platforms.

Dining room by David Bromstad plays homage to Tina Turner
The home is registered with the Santa Monica Landmarks Commission and all the original details—pitched roof, double chimneys, paneling, wood beams, stained glass bay window—have been preserved. The entire 10,000-square-foot estate honors its past but has been updated with state-of-the-art appliances and fixtures, multiple-room recording capabilities, smart home technology and a pool and outdoor entertainment space. While the showhouse will not be open to the public, just for private charity events, the Get This app on its website will enable virtual vistors to purchase specific items featured in each room.

The music library by Susan Cohen Associates, dedicated to Roy Bittan of the E Street Band
Designers participating in the show house include Sami Hayek, David Bromstad, Antonio Ballatore, Elaine Culotti, Susan Cohen Associates, Kyle Schuneman, and Kelly van Halen, Baron Rogers and Ralph Pucci. All have dedicated their rooms to their rock heroes—the Rolling Stones, Tina Turner, Fleetwood Mac, the E Street Band, Alanis Morissette, Scissor Sisters, among others.

Master bedroom by Sami Hayek, an homage to 1980s music
Ralph Pucci International, for its debut show house, created a sitting room to honor the Rolling Stones. Ralph Pucci's inspiration behind the room was to create a modern day version of the Rolling Stones 1972 recording of "Exile on Main Street" that took place at the Villa Nellcote in Villefrance-Sur-Mer in the South of France. As on the historic recording, there was an mix of rock, blues, country and gospel. The furniture selected for the room is a mix of chic, elegant, timeless and sculptural, with a rawness to evoke a similar spirit of the recording session.
To capture the rawness of the recording, eleven Marcus Leatherdale black and white photographs entitled "New York 1980's" were chosen for the walls and the room was designed around the photography. The sofa and club chair from the Ralph Pucci Furniture(one) collection is modern and minimal like the blues; the silver-plated and blackened bronze side table by Eric Schmitt represents the Rock 'n Roll spirit; the Jim Zivic coal table and Lianne Gold glass chandelier represent the freedom to explore and improvise.

Sitting room by Ralph Pucci
Vendors include Kohler, Corbett Lighting, Lueders Limestone, DuChateau, Armstrong Ceiling, Dune Tile, Walker Zanger, Oceanside Glass Tile, Kravet, Silestone, StoneMart, Belgard, Thermador, Zephyr Ventilation, domVision, California Pools.
Photography by Marcel Eskenazy/ME Photography.

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