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industry insider
Serena & Lily swings open doors in Newport Beach
Nov 2, 2016

Serena & Lily opened its fifth location late last month, at Lido Marina Village in Newport Beach, alongside a number of brands and restaurants. The new store incorporates regional influences in a design that features blues, whites and a selection of natural materials, including raffia and rattan.

Serena & Lily swings open doors in Newport Beach
The outdoor patio at Serena & Lily's Lido Marina Village store

“We’re so excited that Serena & Lily was chosen to be part of this incredible group of brands,” says CEO Lori Greeley. “What we really love about Lido Marina Village is the rich history of the marina and the thoughtfulness that has gone into the planning to create a wonderful gathering place for family and friends that celebrates the beauty of Southern California. We look forward to introducing Newport Beach to our brand and our hands-on approach to interior design.”

Serena & Lily swings open doors in Newport Beach
Gift section exclusive to the new location

Spanning 1,300 square feet indoors and a 350-square-foot outdoor area, the shop showcases bedding, textiles, wallpaper, and rug and paint collections, as well as a collection of furniture, lighting, gift items, and outdoor living items.

The outpost also offers a workspace for designers that’s available for private appointments, meetings and presentations; a 300-plus design swatch wall; a free design service for customers; and rotating art displays.

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