Luxury linens manufacturer Sferra announced a collaboration with American fashion designer Peter Som who is known for his modern, romantic looks. "Style and substance can and should be married when it comes to relaxation.
Through this partnership we have created with Peter Som, we aim to expand our clientele by reaching the fashion-conscious consumer who carries an effortless elegance and allure," says Aaron Stewart, Creative Director for SFERRA.
Som worked with Stewart to establish a fresh point of view inspired by unstudied elegance and whimsical appeal.
"Fashion and interiors go hand-in-hand so I am thrilled to be partnering with SFERRA. Their tradition of using only the finest materials and exquisite detailing is thoroughly inspiring. I used many of my signature prints from my runway collections as the beginnings of this collaboration," says Peter Som. "Peter and I both love home and are thrilled to partner with SFERRA for this special collaboration. Their brand is a wonderful counterpart to ours and we are very excited about the partnership," adds CEO and business partner Elana Posner.
To celebrate the new partnership, Som will design Sferra’s space at the Design on a Dime benefit event at Housing Works in New York City May 5. "I've always admired Peter's talent, but his recent runway show was perhaps the best I have ever attended," comments SFERRA President Paul Hooker. "That sealed the deal for me."