Incollect 10-18
industry insider
Shadow named Benjamin Moore 2017 Color of the Year
Oct 21, 2016

Benjamin Moore revealed its 2017 Color of the Year, Shadow, during a celebration at the New York Public Library’s newly unveiled Jeane H. Gottesman Exhibition Hall last week. The color is described as “a rich, royal amethyst.”

Shadow named Benjamin Moore 2017 Color of the Year Shadow named Benjamin Moore 2017 Color of the Year
Shadow

“Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement,” says Ellen O’Neill, Benjamin Moore’s creative director. “Shadow is sophisticated, provocative and poetic; it can bring energy to a space or harmony and a moment of respite.”

The Benjamin Moore Color Studio researches color trends all year, via attending industry shows and following architecture, fashion, textiles, home furnishings and the arts. The 2017 Color of the Year is part of a 23-hue palette that includes:

• Shadow 2117-30

• Amulet AF-365

• Salamander 2050-10

• Guacamole 2144-10

• Sandlot Gray 2107-50

• Sea Star 2123-30

• Etruscan AF-355

• Chalk White 2126-70

• Porcelain 2113-60

• Sea Life 2118-40

• Stormy Monday 2112-50

• Grandfather Clock Brown 2096-30

• Wet Concrete 2114-40

• Cloud Cover OC-25

• Dinner Party AF-300

• Wish AF-680

• Night Shade 2116-10

• Knoxville Gray HC-160

• Ebony King 2132-20

• Gentleman’s Gray 2062-20

• Pink Bliss 2093-70

• Iceberg 2122-50

• Dark Burgundy 2075-10

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