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'Shop the Look' introduces condo hunters to vignettes
Jun 19, 2017
Melissa Studach

Accessible design just got a convenient new meaning. Condominium developers are now partnering with home goods stores like Design Within Reach and RH (previously Restoration Hardware) to stage residences, allowing clients to “shop the look” while signing a contract.

Shop the Look retail
Located in NoMad, the 88 Lexington residence was designed exclusively by RH.
Design Within Reach
Design Within Reach helped create turnkey condos at Fifty Third and Eighth.

The ready-made residences give clients not only a concept of the space furnished, but also an opportunity to purchase the goods. Upscale retailers like Design Within Reach, RH and Matter have outfitted condos for the new commerce method.

New York City’s 88 Lexington, the Standish and Fifty Third and Eighth are among the first developments to provide shoppable model residences.

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