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Six new website relaunches, redesigns and features to note
Sep 18, 2013

Over the past few weeks, several brands have redesigned their websites with new features, larger photographs, and easier navigation, while others have rolled out a brand-new blog or app to share more information with their visitors. Here’s a look at what’s been happening on the web this past month in the online world of design from Arteriors, Architectural Digest, Forty-One Madison, Sub-Zero, Ruby Lane and Madeline Weinrib.
Arteriors recently launched a completely redesigned website to improve the user experience, making it easier for customers to discover product, plan projects and order from Arteriors.

 “We've developed this new platform in order to incorporate the tools our customers—designers, retailers, specifiers—want and need to insure this is the best possible ordering experience,” said Arteriors founder Mark Moussa.
The mobile-friendly website is no longer password protected but maintains a secure area for customers to access detailed order information. New features include real-time availability of product, an updated search function, downloadable tear sheets, improved portfolio tool, and an editorial trends section.
Architectural Digest's new interactive feature AD DesignFile puts thousands of images from the magazine’s archives online for users to search by room type, style, color, designer.

AD DesignFile encourages users to build communities around their shared passion for design and architecture by allowing them to easily search, share and curate photos from the pages of the magazine. The idea is that users will create “galleries” that Architectural Digest will promote in the "featured galleries" section of the website. Those galleries will be from general users, tastemakers, designers and AD staff, and they will be constantly rotated.
High-end kitchen appliance company Sub-Zero and Wolf has launched its first blog, "Kitchen Helpings," dedicated to kitchen designers, interior designers and architects. Content will include design trends and local trade events as well as Sub-Zero and Wolf company and product news. Additionally, a major focus of the blog will be to highlight the design community—the people, personalities and projects that inspire us all. Current article highlights include a trend piece on using stainless steel in the kitchen and the first "Kitchen Helpings 5" interview with designer Roger Zierman of Poggenpohl.

This reoccurring blog feature will spotlight various members of the trade. Sub-Zero and Wolf invite and welcome article ideas, guest blog contributions, news about local trade events and any questions. Reach out via email.
The New York Tabletop Market, which takes place next month, has created its own free application that organizes showroom listings alphabetically, by floor and by category. An image gallery also is accessible, featuring a company’s newest products. There is also a “To Do” section, allowing the user to keep a record of the specific showrooms to visit. A range of nearby restaurants are listed, with a link to Google maps, along with instant access to direct calling for a reservation. The app links to Forty One’s Facebook page and there’s an integrated Twitter feed.

“With the creation of the Forty One Madison App, we’re making our showroom directory, many of our buyer services and other information essentials more immediately accessible with the swipe of a finger and touch of a button on hand-held devices,” said Laurie Burns, Forty One Madison senior vice president and director. “Our goal is to make the experience for visitors to the show more convenient, efficient and productive.”
Ruby Lane, a virtual marketplace for vintage, collectibles, jewelry, antiques, home décor and fine art, is celebrating its 15th anniversary with a redesigned website. The “etail” site offers a streamlined design for consumers to better navigate the thousands of antiques and shops.

Also new is its digital magazine, Ruby Read, featuring articles on antiques and art, vintage, collectibles, and the latest from the worlds of interior design, fashion and culture. Ruby Read’s goal is to enlighten, entertain and educate its consumer on current trends and taste through the help of expert commentary from designers and industry influencers from across the globe.
Madeline Weinrib has launched its completely redeveloped website that showcases a full range of designs—and for the first time in company history—includes e-commerce.

“My new website was carefully created with both the online shopper and interior designer in mind,” said Madeline Weinrib. “I wanted to ensure that both audiences receive an immersive and engaging online experience tailored to their individual needs.”
The highly interactive site presents visitors with the option to “Shop” or “Discover.” Under the streamlined, easily navigable “Shop” section visitors will have online access to signature carpets, pillows, furniture, fashion and accessories. The “Discover” component of the site will invite visitors to experience the many threads that inform Weinrib's vision, including blog posts on her inspiration, travels, and profiles on artists and designers around the world.
Website redesigns we missed? Drop us a line at ssnowden@editoratlarge.com.

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