Incollect 10-18
Sony exhibition explores integration of electronics and furniture
Apr 13, 2010

Sony today opened the doors to its conceptual exhibition "Contemplating Monolithic Design" at Milano Salone del Mobile, offering visitors a glimpse of how pushing the boundaries of technology and design could shape the living room of the future. The concept of Monolithic Design has the potential to change the face of future home entertainment in the context of interior design by symbolizing a deeper integration of product within contemporary lifestyles. Sony designers have worked with Edward Barber and Jay Osgerby to explore the extension and integration of electronics with furniture and architectural design through conceptual archetypes. "For this exhibition we wanted to present a vision of what can be achieved through consumer electronics design and an integration with furniture and home architecture. The exhibition offers visitors the chance to experience a journey through the pursuit in finding the definitive balance between making a statement yet working in harmony with surroundings," said Kaz Ichikawa, project leader, Sony Creative Center. Edward Barber and Jay Osgerby said "Our thinking was to create abstract objects for the everyday living environment, to show suggestions of how the Sony technologies might appear in our lives. We found it most interesting to explore abstracted, pure forms, each one representing a different area of the living space. We have used simple raw materials, since these seemed a strong partner for the great complexity of the microtechnology that they were paired with. In forming and resolving our ideas we came to four new archetypes that to us represented all the possibilities of the new Sony technologies in the home." The setting for this experiential revelation is an anechoic chamber; filled with sound absorbing cones to create a noiseless space. Anechoic spaces allow for a keen sense of hearing, our vision becomes sharper, leading us to tune in to the reality of the things around us. We invite the visitors to focus their senses on the new realm unfolding around them, conveyed in the five areas of archetypes. Area 1: Icon The essence of Monolithic Design: In this space Sony presents an installation representing the essence of Monolithic Design at its purest and its most symbolic level. The object is set, in a monumental style, into a slab of slate, representing the dynamic, elegant presence of a form, which stands quiet and calm, yet penetrates the earth and air of its entire environment. Area 2: Insight Sound and light in a single object: Visitors in area two will experience a demonstration of how sound and light may integrate and coexist in interior spaces. Owing to the development of Sony's unique speaker drive system, vertical drive-technology and proprietary digital signal processing technology, speakers can be now integrated to LED lighting to maintain the personalized decor. Here the archetypes apply materials such as cultured marble, wood and organic glass that fits comfortably within multiple home environments. The harmony of the glow radiating from the light with the sound emanating from the omni-directional speaker producing 360degrees acoustic field embodies a new archetype. Area 3: Intimate Personal visual soundfield: An exercise in the essential. Pairing a television with near-field speakers yields a private sphere of entertainment that offers a soundstage with impressive presence. In this personal space, we can immerse ourselves in audio and video content without disturbing others or being distracted. Within the space stand a stool, television and stand, and near-field speaker and stand,creating a new personal experience. Area 4: Integrate Visual sound furniture: Area four offers a variant on Monolithic Design expression, with an intelligent connection to furniture and interior space. The mechanical aspect of television or audio systems is neatly incorporated in this archetype to express a new face in furniture. Here, the archetype creates audio without imposition of a mass of imposing technology. The material was made by stererolithography, a 3D printing process providing a pattern and unique structure which have been uniquely designed to achieve acoustic transparency. Area 5: Install Architectural furniture integrated with sound lights: This area connects all elements of light, space and sound. Experimental products and furniture populate this experiential space of an abstracted living room. The essential pieces of a speaker, lights and television do not dominate any space, yet their powerful simplicity is immediately apparent. 'Contemplating Monolithic Design' by Sony is open for public viewing from 14th to 19th April in the impressive space of Officine Stendhal at Via Stendhal 35.

Up arrow 1999293fef354a20ff3205791165807c167562529cd704169b2554737f66abbb
Advertisement
IMC
Americasmart