Incollect 10-18
Stores move in, scene heats up at South Florida Design Park
Feb 19, 2014

No longer a new kid on the block, the South Florida Design Park will be hosting its second annual Winter Market on Thursday, February 20, with new stores to show off and a magazine sponsor to boot.
"The South Florida residential luxury market is booming right now and consumers are hungry for high-end home furnishings,” said Pamela Jaccarino, VP and editor-in-chief of Luxe Interiors + Design. “Luxe is delighted to sponsor the Winter Market as it's a wonderful resource for local designers involved in luxury residential design. Leading showrooms like Stark, Jerry Pair, Judith Norman and Snaidero provide tremendous offerings for the South Florida market."
Stores move in, scene heats up at South Florida Design Park
“As The Park continues to grow in the coming months and years, we are energized and excited about the growth we’ve seen in our business since moving here,” said Jill Sauer, Jerry Pair showroom manager. “Not only have we been exposed to a whole new group of clientele, but we have had more frequent visits from our long-time clients that enjoy coming to our new location. We also have seen many more designers bringing their clients to shop with them. It has been very rewarding to have the support from the design community and from the manufacturers we all represent.”
Four showrooms have signed leases since the park opened in April of 2012: Florida Blinds & Drapery, Grange (located within Scalamandre), Judith Norman and Stephen Turner. Founding showrooms include J Nelson, Jerry Pair, Robert Allen, Scalamandre and Snaidero.
Here’s a look at the schedule of events for Winter Market:
At 9:00 a.m., the day kicks off at the Stark showroom for breakfast and refreshments with Houles.
From 9:00 a.m. to 3:00 p.m., Judith Norman will be hosting "The Thayer Coggin & Milo Baughman Road Show" featuring 20 of the iconic Baughman's original designs. Royale Coggin Wiggin, president of Thayer Coggin, Inc. will be there celebrating the 60th anniversary of the collaboration.
Luxe Interiors + Design editors will be at the Jerry Pair showroom at 10:00 a.m. to review designer work and offer suggestions and guidance for a stronger portfolio.
Stores move in, scene heats up at South Florida Design Park
Crans Baldwin
Also at 10:00 a.m. Jerry Pair welcomes CEO of Edward Ferrell + Lewis Mittman Crans Baldwin as he reviews ideas for designers to increase their business by reaching the next generation of clients. He will also provide an overview of the design industry and its trends and opportunities in 2014. CEU credit is available for attending this discussion.
Design business consultant Lloyd Princeton will lead an interactive program on the best ways to evolve a design practice and explain how to work with consumers who are flooded with the "do it yourself" messages and images at 11:00 a.m. at J Nelson.
Snaidero hosts a lunch in its state-of–the-art kitchen at noon.
At 1:00 p.m., Albert Sardelli, design director for Scalamandre, will present the company’s largest collection to date: a bountiful group of vibrant prints, wovens and wallpapers designed with the Florida market in mind. Steven Stolman, president of Scalamandre, will give a special introduction.
Stop by the Stephen Turner showroom at 1:00 p.m. to see some of its latest interiors and newest pieces from Myran Allan Chandeliers, acrylic items from Allan Knight, Interior Crafts upholstery and the Caperton Collection. Sweets and champagne will be served.
Stores move in, scene heats up at South Florida Design Park   Stores move in, scene heats up at South Florida Design Park
Mario Buatta and Geoffrey Bradfield
At 2:00 p.m., J Nelson presents an intimate afternoon with two design industries greats, Mario Buatta and Geoffrey Bradfield. After a light lunch, enjoy a lecture and lively conversation moderated by Princeton, and learn some of the trade secrets of these two design legends. They will also sign and remark copies of their publications Mario Buatta: Fifty years of Interior Design and Geoffrey Bradfield: Artistic License.
At 3:00 p.m., the Stark showroom invites designers to sip cocktails and view the new Missoni collection.
Stop by the Scalamandre showroom at 3:30 p.m. for a “Parisian Review of Maison & Objet.” The company will recap the January 2014 show, highlighting what's trending in color and design. Champagne and French delights will be served to celebrate the new representation of Grange at Scalamandre.
At 4:00 p.m. Jerry Pair launches its new furniture galleries from Rose Tarlow and J Robert Scott. View the latest pieces and meet their respective CEO's, Jobi Blachy of Rose Tarlow, and Richard Chilcott from J Robert Scott. Attendees can also stop by the showroom anytime between 11:00 a.m. and 4:00 p.m. to preview the Hermes fabric collection now available in the showroom.
Wrap up market day at 5:00 p.m. by welcoming Judith Norman to the South Florida Design Park. The grand-opening party is sponsored by Luxe.

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