A collaboration between Hansgrohe USA and retailer Sur La Table kicked off earlier this autumn, with the brand installing fixtures in dozens of Sur La Table’s in-store kitchens. The two companies also launched culinary initiatives, including the Instagram campaign #KitchenIsSocial, as well as Taste America, a cross-country tour that benefits the James Beard Foundation.
Erik Christensen, president of Hansgrohe USA, shares, “Like any great recipe, it’s the right ingredients that ultimately lead to a successful result. We have two solid partners in Sur La Table and the James Beard Foundation. There is a fantastic synergy between the worlds of good design and good food. Our goal for this partnership is to celebrate that, and through several upcoming campaigns and events, harness the common capacity of exceptional design and the culinary arts to bring people together in the kitchen.”
The Instagram campaign runs until October 31, and asks users to share how social their kitchen is, by following the two brands and tagging kitchen photos with #KitchenIsSocial and #Sweepstakes. Winners receive Hansgrohe product and Sur La Table gift cards.