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Survey shows 50-50 split in form vs. function preference
Jul 14, 2010

Electrolux conducted a survey this spring that asked people to rank the more important thing when considering the purchase of a domestic appliance: form or function.
Respondents to the survey* carried out at DesignBoost in Stockholm valued the aesthetics and performance of a household appliance in equal measure, with many finding it difficult to separate the two.
“This split reaffirms our belief that people want the products they buy to provide performance and aesthetical appeal in equal measure,” said Henrik Otto, Senior Vice President for Design at Electrolux. “Performance could be seen as a prerequisite, with the design of a product acting as a differentiator. People are taking our products into their own home and naturally want them to look good and perform accordingly. Well crafted design and efficiency shouldn’t present a choice of one ahead of the other – they are synonymous.”
* Electrolux surveyed 70 people (20% of the day’s attendees including designers, architects and creative thinkers) at the DesignBoost event in Stockholm held at the Swedish Museum of Architecture, 12th February 2010.

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