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Survey shows high-tech features making way into master baths
Aug 22, 2016

A new Houzz report reveals that master bathrooms are increasingly home to high-tech features. Houzz surveyed 2,100-plus U.S. homeowners who are either planning, in the midst of, or have recently completed a bathroom project, and found that in master baths, 20 percent of updated toilets, 12 percent of updated tubs, and 9 percent of updated showers have high-tech features.

Survey shows high-tech features making way into master baths
Nino Sitchinava of Houzz

Among the high-tech features are rainfall showerheads (in 54 percent of upgraded showers), bathtubs with room for two (20 percent of upgraded tubs), chandeliers (17 percent of upgraded light fixtures) and bidet-equipped commodes (6 percent of upgraded toilets).

“Our recent industry and consumer studies show an uptick in discretionary projects and spending in several areas of the home, including bathrooms,” said Nino Sitchinava, principal economist at Houzz. “The Bathroom Trends Study sheds light into what is behind the spending increase in renovations of these rooms, including a rise in high-tech and luxury features.”

The report also found that 9 out of 10 homeowners change the style of their master bathroom during the project and opted for either contemporary, modern or transitional styles in the upgraded room. About the same number updated their flooring and/or wall finishes, most frequently opting for ceramic or porcelain for flooring and paint for walls. Homeowners also tended to choose neutral palettes, such as gray walls and flooring and white countertops and cabinets.

Another finding: More homeowners are hiring pros to help with their bathroom projects, with 90 percent for 2015 to 2016, up from 78 percent the previous year.

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