Incollect 10-18
Target's Liberty of London Manhattan pop-up shop sells out
Mar 15, 2010

Target's Liberty of London pop-up shop on Sixth Avenue and 42nd Street was forced to close two days early on Thursday evening due to sold-out merchandise. Target had doubled the inventory for a typical pop-up store. According to a report in WWD, about 6,000 shoppers visited the pop-up shop on Wednesday after its 11 a.m. opening. The temporary location was scheduled to stay open through Saturday at 8 p.m. The store’s success was attributed in part to the high-traffic location across from Bryant Park, the mild weather and the breadth of the collection. Signs on the dismantled pop-up store doors advised shoppers that Liberty of London would be available on Sunday in Target stores.

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