On a frigid Tuesday evening, New York City-based editors, bloggers and media members stepped into a summer soiree featuring models lounging in hammocks near a pool, tropical cocktails and bites, and a parrot ready to entertain guests, all inside the Four Seasons Restaurant for a surprise that didn’t disappoint: a peek at the latest Target designer collaboration with Lilly Pulitzer.
Lilly Pulitzer for Target models
Starring a modern interpretation of the American resortwear brand’s exuberant prints and patterns, the limited-edition collection features 15 exclusive prints created by Lilly Pulitzer artists.
“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president of creative communications for Lilly Pulitzer. “The [collection] collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, a chance to experience this incredibly chic lifestyle collection.”
Lilly Pulitzer for Target
Available at all Target stores in the U.S. and Canada beginning April 19, the 250-piece collection includes home accents, outdoor entertaining accessories, beach gear, travel essentials, apparel, accessories and shoes.
“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Andersen, senior vice president of apparel and accessories for Target. “Lilly Pulitzer was the clear choice [in collaborator], given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”
News categoriesAll News >
PR strategy and tactics have evolved. Are you up to date?
This entrepreneur is leading the ‘fast custom’ wave
The best of spring's auction offerings
Traditional Home celebrates with Miele
Newel celebrates new showroom
Mexican cooking demo with Hearst and Miele
- Tag Sale
- In Print