Thanks to a new project by paint and coatings industry leader Valspar, Color For All, many colorblind people will be given help to see colors. Valspar has partnered with EnChroma, a company that manufactures color-blindness-correcting glasses, to give eyewear to color blind people, and show off the impact color has in everyday life.
As part of the #ColorForAll initiative, Valspar has created a short documentary, “Color for the Colorblind,” where four individuals share what it was like to experience color for the first time. The film can be watched online.
“Most people don’t know what it is like to live in a muted world,” said Joel Wasserman, director of brand integration at Valspar. “We’re dedicated to making a change for the better and igniting a conversation around the impact of color.”
People affected by color blindness can share their stories using #ColorForAll or by going to ValsparColorForAll.com, where responses will be featured alongside bonus footage from the documentary. Some who submit stories will receive EnChroma glasses, and Valspar will also work with art museums across the U.S. to offer the glasses to more people.
News categoriesAll News >
Couture gift wrap, the new Yule log and more ways design brands get in the spirit
Nathan Anthony designer and co-founder Tina Nicole dishes on her latest accolade
Get a glimpse inside Robert Couturier’s latest model unit
Thompson Traders family hosts designers for Dia de los MuertosSpecial Events | 5:07Thompson Traders family hosts...
Check out the inaugural Holiday House LondonShowhouses | 5:25Check out the inaugural Holiday...
Robin Baron and Resource Furniture celebration
Robert Allen and NYSID student competition
The Melding of Artistry, Material and Truth
- Tag Sale
- In Print