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Wallpaper sees aggressive comeback in design
Sep 22, 2013

This season wallpaper is everywhere: throughout designer show houses, shelter publications, and designer projects. As a result, showrooms and fabric houses—some of which have previously not been in the wallpaper business—are responding with attractive options.
“With so many exciting new introductions—and even innovations—in the wallpaper world, it makes perfect sense that designers are going crazy for it all over again,” said Orli Ben-Dor, market editor for the Hearst Design Group. “From super-sophisticated digital printing, to hand-painted, hand-lacquered designs based on ancient motifs, there's a fabulous wallcovering for any style, and any room now.”
After seeing this growing trend and the designer demand in the marketplace for decorative wallpaper, and a significant increase in wallpaper sales from its Stroheim brand, Fabricut has strategically entered the wallpaper market with an inaugural offering of two concise collections, French General and Gilded Glamour, which will be available in showrooms later this year.

Fabricut's Gilded Glamour
“When we acquired Stroheim in 2010, we entered the wallpaper business aggressively,” said David Finer, chief executive officer for Fabricut. “Over the last two years, we have witnessed a significant increase in this business segment at the luxury level. By launching wallpaper in our Fabricut brand, we are able to answer the call from our customers for more moderately and competitively priced wallpapers."
Italian luxury textile brand Rubelli has released a line of wallcoverings for the first time in over 30 years.
“Wallcoverings were a big portion of the Rubelli business until the 1980s,” said Andrea Rubelli, CEO. “Then the habits of our customers changed and we had stopped it to focus on fabrics. More recently, wallcoverings have become popular again and the market has been inundated with new product; however we could clearly see a gap in the market offerings and today we are coming out with products that fill it, a very Rubelli collection called Venetian Walls.”
According to Ashley Geissinger, New York showroom manager for Jerry Pair, designers are definitely using wallpaper more often and in different ways, and in turn, the sales are way up.

Hermes for Jerry Pair
“Wallpaper definitely seems to be on the rise again and the Hermes has been a big hit for sure,” said Geissinger of the recently launched Hermes collection for Jerry Pair. “The great thing about wallcoverings is that often they come in the same pattern as the fabric, but are typically less. If someone loves the pattern, but doesn’t want to spend the $400+ per yard in fabric, they can order the wallcovering and still get the pattern they want, by simply using it in a different application for less money.”
“We use wallpaper on almost every project in one form or another,” said interior designer Alex Papachristidis. “I love to use grass paper, Gracie hand painted wallpaper, Noblis faux bois and (for prints) Manuel Canovas, Brunschwig & Fils and Cole and Sons. Now, with cleaner, more modern rooms textured walls add a level of depth to decoration. It has become more varied and designers are using it in more creative ways.”
"We love using wallpaper in unexpected places, like lining bookshelves or an armoire,” said Jennifer Beek and Georgie Hambright of the design team J + G. “Our go-to is a wallpaper with reflective qualities, like Donghia's ‘Looks Like Etching’ in Mercury.  It brightens up the space and keeps older pieces looking fresh. Not to mention, it is so glam."
“Almost every space in our Brooklyn home boasts a delicious paper, and not just the walls but the ceilings, too,” said interior designer Jason Oliver Nixon. “You can never have enough champagne in the fridge or wallpaper upon your walls.”

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