Incollect 10-18
Wayfair reveals six new proprietary brands
Feb 9, 2016

Six new brands are now available at Wayfair.com, representing the first of the home collections the furnishings site plans to launch this year. The collections include Andover Mills, Breakwater Bay, Lark Manor, Mercury Row, Three Posts and Zipcode Design, with styles spanning traditional, nautical, French country, industrial-chic and more.

Wayfair reveals six new proprietary brands
Mercury Row

Wayfair reveals six new proprietary brands
Lark Manor

“The launch of these new curated brands gives our Trade Services by Wayfair members another opportunity to easily shop our extensive selection of product based on style,” said Taylor Piersiak, associate director of B2B category management, Wayfair Business. “These distinct styles are great value and make it easy for designers to find the perfect products to round out a room. We are looking to launch additional home furnishings collections in the future and these brands will be more and more catered to what the design community looks for when shopping a collection.”  

Wayfair reveals six new proprietary brands
Breakwater Bay

The collections are only available at Wayfair.com. “When shopping for home furnishings and decor, we know that our customers are seeking items that truly reflect their individual sense of style,” says Steve Oblak, senior vice president and general manager at Wayfair.com. “With today’s launch of six new exclusive brands, we are building on our commitment to making it easier than ever for shoppers to find exactly what they want for their homes—original looks in furniture and decor across every style and budget.”

Wayfair reveals six new proprietary brands
Andover Mills

Wayfair reveals six new proprietary brands
Zipcode Design

Wayfair reveals six new proprietary brands
Three Posts

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