Incollect eal itt 645x80 final 2
WestEdge forms design committee, announces programming
Sep 23, 2013

Since the launch of WestEdge design fair was announced, the show’s co-founders Troy Hanson and Megan Reilly have built an impressive list of seasoned exhibitors, media sponsors, programming and events, and a design committee for the launch, which will open next Thursday, October 3 in Santa Monica, California, with a preview benefitting Heal the Bay.
The host committee designers include Alexandra Von Furstenberg, Alix Hobbs, Antoine Roset, Antonia van der Meer, Barbra Streisand, Barrett Foa, Bella Serrell, John Edleman, Kathryn L. Ireland, Martyn Lawrence Bullard, Oliver Furth, Roderick N. Shade, Ryan Farber, Sofie Howard, Steve Glenn, Susan Feldman, Thom Filicia, Tobi Tobin, Tyler Hays and William Pittell.
Leading names in the design industry will speak on a variety of topics with educational panels and workshops. All programs are complimentary and included in the price of admission, unless otherwise notes, and take place in the theater.

Chairs by Kenneth Cobonpue, show exhibitor
Here’s a look at the schedule of events:
Thursday, October 3
Effective Project Management Skills for the Design Professional, 3:30 – 4:00 p.m.
Effective project management is a science and an art. Discover tips, techniques and secrets to effective project management from well-known experts in project management, architecture, and interior design. Moderated by Katherine Fern, President, ASID Los Angeles Chapter, Instructor of Project Management at UCLA Extension. Panelists include: Tim Barber, AIA, Tim Barber, LTD.; Gray Drake, Gary Drake Construction; Bart Mendel, Stonemark Construction Management; and Darrell Schmitt, FASID, Darrell Schmitt Design Associates. The course is worth .01 CEU credit.
Why Should You Care About Original Design? 5:30 - 6:30 p.m.
Hear from leaders in the design industry about ‘Be Original Americas’, an organization committed to preserving original design across North America through information, education and influence. Join this important conversation and understand why designers need to challenge the “knockoffs” and elevate the value on authenticity from an ethical, economic, sustainable and humanistic point of view. Moderated by Jaime Derringer, Editor of Design Milk. Panelists include: Gregg Buchbinder, CEO, Emeco; Irwin Miller, Principal, Gensler; and Antoine Roset, Executive Vice President, Ligne Roset/Roset USA Corporation.
Friday, October 4
Architecture Inside Out:  Architecturally Inspired Products with Form and Function, 12:30 – 1:30 p.m.
Explore the art of interior architecture and detailing, and learn what makes a project not only publishable, but unforgettable. Hear Snyder Diamond, Soli Architectural Surfaces and the noted interior design firm Curated discuss the impact of a well-detailed room, including the importance of fine subtle breathtaking colors, impeccable construction standards and forward-thinking hardware and finishes. The case studies will cover award-winning contemporary projects with decidedly modern interiors, including all the high-design elements required to make a lasting impression. Moderated by Vanessa Kogevinas, Contributing Editor, Editor at Large. Panelists include: Russ Diamond, President/CEO, Snyder Diamond; Delta Wright, ASID; and Soli, Soli Architectural Surfaces.
Embracing Technology: The Client Wants It, Are you Prepared? 2:00 – 3:00 p.m.
How do architects and designers work together on technology in the home? Are interior designer intimidated about specifying technology? Is home technology invasive or is its future something you don’t want to miss? Learn what’s coming, how technology can be integrated into any aesthetic and lifestyle, and how it can change a whole space with just the touch of a button. Moderated by Sam Lubell, west coast editor, The Architect’s Newspaper. Panelists include: Pete Grueneisen, FAIA, principal, nonzero/architecture; Julia Wong, principal, Julia Wong Designs; Yves Richarz, principal, Interior Systems Design, Inc.; and David Tomic, owner, Home Technology Integrator.

Grey Crawford for Callas Architects, the Cliff House
Elements of the Perfect Beach House, 3:30 – 4:30 p.m.
Designing a home by the water can present unique challenges—from weatherproofing to wet dogs on the furniture. But it can also offer wonderful opportunities for creating family-friendly spaces that are in sync with the great outdoors. This conversation will focus on a variety of ideas, including bringing the outdoors in; combining soothing neutrals and daring brights, to all the seaside classics in between; framing the view; and using decor that is pretty and practical. Moderated by Antonia van der Meer, editor in chief, Coastal Living. Panelists include: Chris Barrett, principal, Chris Barrett Design; Tim Clarke, principal, Tim Clarke Design.
Renovating a Modernist Masterpiece: Improving Upon the Spirit of the Greats, 5:00 – 6:00 p.m.
Top Southern California architects and builders discuss the art of sensitive and successful renovations to Neutra, A. Quincy Jones, Paul Williams and Lautner homes. Is it possible to improve upon the greats and how much education is required? Learn how to enhance a masterpiece without offending the master. Moderated by Michael Webb. Panelists include: Steven Ehrlich; FAIA; Peter Grueneisen, FAIA; David Montalba, AIA, Montalba Architects; and Mike Grosswendt, All Coast Construction.
Saturday, October 5
Hi Luxe Real Estate: Holding Value in a Dramatic Market, 1:00 – 1:45 p.m.
The luxury real estate market has never been more interesting than it is now. Interest rates remain at record lows. And with limited inventory, all-cash buyers are sweeping-up luxury properties. As price-points begin to escalate, what’s the next right move for you? Join top real estate and design experts as they discuss pressing questions and current trends in the luxury market. Is it best to sit tight, sell or renovate?
Sustainable Living, 2:30 – 3:15 p.m.
A panel of experts in architecture, building and design will talk about the intersection of green construction and sustainable design for modern living. Explore the latest projects, materials and high profile works in the chic world of sustainable design.
Hollywood At Home: Celebrated Designers Spotlight California Style, 4:00 – 4:45 p.m.
Join Modern Luxury Media and a dynamic panel of L.A. tastemakers as they share their unique perspectives and signature aesthetics interpreting the relaxed sophistication of California design. From grand glam to beach chic, America’s million dollar decorators offer lively dialogue revealing their process, passions and personal stories for creating stylish yet attainable interiors that define West Coast living. Moderated by Amanda Friedman, editor in chief, Interiors California | Modern Luxury Media. Panelists include: Kathryn Ireland, principal, Kathryn Ireland Textiles & Design; Martyn Lawrence Bullard, principal, Martyn Lawrence Bullard Design; Ron Woodson & Jaime Rummerfield, principals, Woodson & Rummerfield’s House of Design.
Design is Yard Work: Innovation and the Outdoor Room, 5:30 – 6:45 p.m.
Designer and Curb Appeal star John Gidding teams-up with Chantal Aida Gordon and Ryan Benoit of The Horticult for an engaging conversation/demonstration, sharing fresh, original concepts that transform outdoor urban spaces into luxe-like oases. Reinventing lack-luster properties through inspired design concepts, innovative furnishings and accessories, and unique planting materials, the creative trio offers modern, urban landscaping ideas, tips and takeaways that re-imagine the garden, terrace or outdoor living room as surprising, lush retreats.

Kitchen by Valcucine, show exhibitor
Sunday, October 6
Design in the Digital Age, 1:00 – 1:45 p.m.
The online landscape is full of inspiration and sources for all your design needs. In this session, One Kings Lane co-founder Susan Feldman will speak with leading designers and vendors who are embracing online channels for buying and selling products, as well as finding new sources of inspiration via social media. Panelists include: Trip Haenisch, principal, Trip Haenisch & Associates; Gray Malin, principal, Maison Gray, The House of Gray Malin Photography; Hillary Thomas, principal, Hillary Thomas Designs.
Color Inspiration, 2:30 – 3:15 p.m.
From furniture to fixtures to paint and finishes, hear from Benjamin Moore color experts and leading designers how to achieve your design goals through color inspiration. Join Benjamin Moore’s creative director and House Beautiful contributor Ellen O’Neil as she and the panel provide the designer’s perspective on creating dynamic style that is livable, functional and beautiful.
Rooms to Inspire: The Making of Legendary American Interiors, 4:00 – 4:45 p.m.
Join internationally celebrated interior and architecture photographer Tim Street-Porter and award-winning design writer Annie Kelly, author of seven books including the 'Rooms to Inspire' series, for a presentation of the American interiors they have photographed, written about and helped to make the iconic homes they are today. Mallery Roberts Morgan, leading design consultant and journalist, will moderate this lively and informative slideshow of houses by America's best known decorators including Jonathan Adler, Mary McDonald, India Hicks, Bunny Williams, Martyn Lawrence Bullard and the legendary Tony Duquette.
Entertaining & Tablescape Design: Street Style Goes Luxe, 5:30 – 6:15 p.m.
Join event planner and producer Nichole Wright from Bon Vivant Events and interior designer, Joseph Matthews from modern design house Interior Illusions for a presentation and demonstration creating the ultimate dinner party. From hosting an intimate supper for friends or a relaxed evening at home, to preparing for holiday entertaining and festivities, learn style and staging tips to create the perfect environment. During the presentation, wines will be poured from Boisset Family Estates, giving guests a taste of varietals suggested for various dishes.

Design by Toscoquattro, show exhibitor
There will be a preview open only to the trade, press and VIP guests on Thursday, October 3, from 2:00 – 6:00 p.m. followed by the opening night party. WestEdge is open to the trade and public Friday, October 4, and Saturday, October 5, from 12:00 –8:00 p.m. and Sunday, October 6, from 12:00 –7:00 p.m. General admission tickets are $25 online in advance and include a one-year subscription to Architectural Digest, tickets are $30 on-site at the fair’s box office.

Up arrow 1999293fef354a20ff3205791165807c167562529cd704169b2554737f66abbb
Advertisement
Hh 314x275 editoratlarge displayads mh r1
Nydc 314x275