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Williams-Sonoma launches online kitchen design mag
Mar 16, 2012

A content site and online resource for kitchen inspiration and design, Cultivate.com provides information about kitchen design and remodeling in one single destination, offering consumers advice from acclaimed kitchen experts, thousands of inspirational photos, recommendations for local kitchen professionals, and unique planning tools.

Created by Williams-Sonoma, Inc., it is part online design magazine, part community networking site, and focused on providing information and inspiration for kitchen design and remodeling. It is not an e-commerce site and does not sell merchandise. Designers, architects, and other kitchen professionals upload free profiles with information about their business and albums of their best kitchen projects. Consumers who join the site can then create private, online inspiration folders with their favorite kitchen designs and information on the professionals they are interested in working with. Cultivate.com also provides an opportunity for consumers to share their ideas and their kitchens with other enthusiasts.
“Our customers are passionate about their homes, and when we surveyed them about kitchen renovation we heard a common theme – that designing a kitchen can be overwhelming,” said Katherine Rice, vice president of business development, Williams-Sonoma, Inc. “So we created Cultivate.com to offer a resource with an inspirational yet practical point of view, helping make their ideal kitchen a reality.”
Other features of the site include articles and savvy advice from Cultivate.com’s key contributors, a hand-selected group of top designers, architects, craftsmen, and kitchen professionals who share their best design advice, and planning tools such as the Cultivate.com remodeling budget calculator.
“Cultivate.com is part of our strategy to engage customers online around subjects they care about, and to help them enhance their homes,” said Pat Connolly, chief marketing officer, Williams-Sonoma, Inc. “Our e-commerce sites attract more than 100 million unique visitors annually, all of whom share an affinity for creating a beautiful home, and now those visitors can tap into all that Cultivate.com offers.”
For design professionals, the site offers a unique opportunity to showcase their expertise and connect with a large audience interested in kitchen design. In addition, the site partners with leading kitchen manufacturers—including Cambria USA, Miele, Walker Zanger, Sub-Zero and Wolf, and Benjamin Moore—who lend their expertise to the site.
Cultivate.com will offer a wide range of exciting new content, as well as innovative features and functionality, including a new social media component that will allow consumers to connect on an even greater scale with the kitchen professionals they admire.
As part of its launch activities, Cultivate.com is conducting the “Cultivate Kitchen Makeover Sweepstakes” from February 13 through April 9. A $15,000 grand prize will be offered in conjunction with key sponsors. Details can be found on Cultivate.com/sweepstakes.

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